Events needed a cross-device entry point.
The events system had to create a shared mental model for participation across devices. Discovery, inspection, management, and entry into VR all needed to feel continuous.
Meta / Spatial computing + connectivity + growth
Designing systems for presence, infrastructure, and business growth at Meta.
A combined case study spanning Oculus event systems, Connectivity Lab network-planning tools, and Facebook Pages growth surfaces. The through-line is designing interfaces that make complex systems legible.
Meta / 01
Oculus: spatial social systems
Events had to feel understandable before someone entered VR, useful inside a shared world, and persistent enough to support planning, invitations, and social return.
Desktop patterns made VR participation easier to understand.
Desktop became a planning and management surface where users could browse, organize, and commit before crossing into VR.
Spatial event moments turned interface structure into presence.
Event metadata and social signals needed to support presence without feeling like flat overlays pasted onto a world.
Meta / 02
Connectivity Lab: network planning systems
Connectivity Lab required an interface that could turn geographic, demographic, and network-performance signals into operational judgment.
Network data needed to become actionable context.
Performance signals, geography, and market-level information became an environment where experts could locate weak spots and inspect relationships.
Local site selection required geographic judgment.
Regional intelligence had to narrow into specific geographic decisions without pretending the judgment was purely mechanical.
Multiparameter visualization exposed tradeoffs.
Scatter plots, rankings, and linked views helped reveal how markets behaved differently depending on the metric being emphasized.
Meta / 03
Facebook Pages: growth and recommendation systems
Pages connected product design to growth science through recommendations, story formats, personalization logic, and experiment results.
Stories recommendations created a new activation surface.
Stories became a lightweight discovery surface for businesses and a distribution opportunity for Page admins.
Personalization turned growth into a system of variants.
One recommendation strategy could take multiple forms depending on content, audience, and context.
Results separated modeled impact from durable learning.
Results connected design exploration back to evidence, relevance, aggregation, and user intent.
Next case-study pass
Meta now has a proper page. The remaining work is source asset production.
Kernel, Quora/Poe, and DroneDeploy should follow the same route pattern once their source screenshots are exported into the web project cleanly.